Our team at Practica Consulting is deliberately small, because we pride ourselves in offering our clients only talented, experienced residential green building consultants. Our team members have all spent many years working in the field for both the private and public sectors, both on the construction site and managing projects and programs from the office.  This allows us to have honest empathy for our clients and therefore, to offer very realistic advice on how a corporation, government, or non-profit can most successfully implement green building activities. 

Marc Richmond
President

Marc Richmond has been involved in the construction industry since the late '80s, both as a builder and a green building consultant. His depth of experience in developing and implementing green building programs both for government agencies, non-profits and within private firms is significant (see "clients" page). He develops comprehensive green building educational programs, helps professionals be effective at their green building efforts, and teaches consumers to make good purchasing decisions. Marc spurs on market transformation by bringing together stakeholders and effectively educating them on their role and benefit in the transformation. He specializes in designing green building tools, rating systems, and training programs that are understandable, buildable for professionals, and valued by consumers. He highly values clear guidelines, good writing, construction details, and effective marketing. His experience as a builder, businessperson, educator, and green building program manager makes him focus on simple solutions that will make the target audience take the actions that are needed.

For the past four years, his largest effort has been in fulfilling a recurring contract with the California Public Utilities Commission and Pacific Gas and Electric to conduct an integrated San Francisco Bay Area green building market transformation by developing and implementing local green building programs, organizing stakeholder groups, training professionals and the public, and developing new technical resources. Marc is also a team member for the emerging Green Homes Northeast Program in Boston, which is working to implement a similar residential market transformation in the greater Boston area.

During his seven-year tenure as manager and program manager for the renowned Austin Energy Green Building Program, the oldest and largest such program in the country, he doubled both the staff and the operating budget, while expanding and improving the program's activities and level of resources in educating local building professionals and the general public. He helped a local production builder, Newmark Homes, become Austin's first company-wide, three-star green production home builder, and the recipient of the Department of Energy's Silver and Gold Energy Value Housing Awards.

Marc serves on the Board of Advisors for Healthy Home Designs and the West Coast Green conference, and as a Technical Advisor for Build It Green and Alameda County Waste Management Authority. He is also past chairman of the US Green Building Council's LEED-Residential Steering Committee, which is developing a national residential green building rating system.

Prior to 1997, Marc worked in Texas, California, Colorado and Pennsylvania as a construction supervisor, green building consultant, university lecturer, and energy services company project manager.

He has been interviewed by numerous magazines and newspapers and his projects have been featured in many magazines including Architectural Record, LA Architect, Interior Design, Metropolis, and Natural Home.

He received his Bachelor of Arts in Economics from Moravian College in Pennsylvania, and his Master of Business Administration and Master of Energy & Environmental Policy from Claremont Graduate University in Los Angeles.

When Marc is not engaged in green building activities, he can readily be found following his other passion in the various argentine tango dance halls in San Francisco and the rest of the country.

Complete Resume

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Troy Bevilacqua
Residential and Multifamily Consultant

Troy Bevilacqua, a close collaborator with Practica Consulting, is the co-founder of Natural Alliance, a consulting firm focusing on Green residential construction. He is currently working with a diverse collection of builders and professionals to exchange best practices, expand product sourcing, and improve marketing information related to Green building.  He consults regularly with executives from a variety of fields to help create synergistic solutions to Green building challenges.

Troy has over 10 years of residential construction experience in site management, purchasing, product design & development, and design studio operations. He has worked for major Northern California developers and builders, The Olson Company, Shapell Industries, Pulte Homes and green builder Christopherson Homes. For the last three years he served as Christopherson's director of purchasing, design studio operations and product development, while helping lead the implementation of green building throughout the company.  He is a Build It Green Certified Green Building Professional, a GreenPoint Rater, and was a contributor to the Build It Green and StopWaste.org green building Rating Manuals. He also currently works as a trainer for Build It Green and conducts consumer and professional seminars on their behalf.

He is a graduate of California State University, Chico, with a B.S. in Construction Management. Troy was recently honored by the Home Builders Association of Northern California as the 2006 'Spike of the Year'. He has also been a member of the Affordable Housing Taskforce of Dublin, CA. Troy also possesses nearly 10 years in commercial construction experience as a specialty contractor. Raised in the East Bay area, Troy now lives in Santa Rosa, California with his wife and two sons.

Complete Resume

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Joshua Pierce
Residential and Multifamily Consultant

Joshua Pierce is a builder and consultant with more than 15 years of service in the building industry. His pragmatic and unbiased approach to green building stems from his extensive field experience in the home building industry. Joshua works with homeowners, architects, developers and other industry professionals to implement practical and cost effective green building solutions for the built environment. With a well rounded skill set, Joshua is able to speak the languages of all the stakeholders in the building process.

With over 10 years experience implementing successful sustainable building practices, he has an intimate knowledge of the opportunities and challenges that face individuals today as they work to integrate green building practices into their business model. Whether serving as rater, contractor, consultant or presenter, Joshua brings a passionate and practical voice to the ever expanding world of sustainable development.

Joshua built his career literally from the ground up, starting as a laborer on his fathers' landscape crew. Over the years, he has worked as a journeyman carpenter, designer, superintendent, and division manager for production and custom home builders. While developing his skills as a builder, he continued to educate himself in the emerging marketplace of green building. His numerous certifications and technical expertise are testament to his commitment to building a better world by transforming the way we build.

During his tenure as a builder Joshua maintained his focus on green building. He has designed and built a range of green projects from traditional neighborhood developments to super-efficient solar homes. His most recent endeavor has been the GreenPoint Rated certification (ongoing) of a 20 acre mixed use neighborhood developed by a regional builder in Chico, CA.

Joshua is an alumnus of the Construction Management Program at Chico State, where he worked with multiple departments to integrate sustainable development into his education. Joshua is a California licensed general contractor and Certified Green Building Professional. He is a certified HERS Rater, energy consultant and GreenPoint Rater. Joshua is also working as a LEED for Homes representative and rater.  Born and raised in California, he currently lives in Chico with his wife and two children in a green home they built together.

Complete Resume

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